DATA & MARKETING CONSULTING

Turn data and technology
into business outcomes.

From strategy and implementation to analytics and continuous improvement, UDATA helps businesses make CDP, marketing automation, CRM, and BI work in practice.

STRATEGY
DESIGN
BUILD
IMPROVE
UDATABusiness first.
CDPMA / CRMANALYTICSBICONSULTING

WHAT WE SOLVE

From disconnected tools
to measurable progress.

Data and technology create value only when they reflect your customers, operations, and business goals. We turn complexity into a practical plan your team can execute.

01

Marketing automation is underused

02

Customer data is fragmented

03

Campaigns and reporting depend on individuals

04

Data platforms are not producing business value

05

KPIs and customer journeys are unclear

06

Business and technical teams need a translator

SERVICES

What we do

We can support a focused workstream or lead an initiative spanning data platforms, activation, and analytics.

01

CDP & Data Platforms

Turn fragmented customer data into a reliable foundation for campaigns and decisions.

Data strategy and requirementsCustomer identity and data modelingCDP, BigQuery, and Snowflake implementationData integration and quality improvement
02

Marketing Automation & CRM

Design and operate customer communications around experience and business KPIs—not just tool features.

Braze and KARTE implementationEvent, attribute, and KPI designJourney and campaign implementationPersonalization and measurement
03

Data Analytics & BI

Build analysis and reporting that lead to decisions and action, from measurement design to adoption.

GA4 and BigQuery analyticsTableau and Power BICustomer, segment, and funnel analysisRetention and campaign analysis
04

Marketing Consulting

Bridge business teams, engineers, and vendors to move complex data initiatives forward.

Roadmaps and issue framingTool and vendor selectionCross-functional project deliveryOperations and team enablement

UDATA PRODUCT

udriveview

Turn Google Drive into a gallery worthy of your work.

A UDATA-built service that transforms a photographer's existing Google Drive folder into a beautiful client gallery—without uploading the files again.

Visit udriveview
A photo gallery created with udriveviewDeveloped by UDATA Inc.

CASE STUDIES

Selected engagements

Examples are shared within the limits of client confidentiality.

Life insurance
Treasure Data / MA / BI

Building a connected CDP and marketing automation foundation

We organized fragmented customer data and delivery environments, then designed customer IDs, events, attributes, and operating workflows for continuous improvement.

Telecommunications
CDP / BigQuery / CRM

Defining data requirements and driving delivery

We worked between business teams, developers, and vendors to clarify objectives, KPIs, and data requirements, supporting delivery through operational adoption.

Retail & e-commerce
GA4 / MA / BI

Improving customer analysis and lifecycle campaigns

We designed customer segments from purchase and behavioral data, then established repeatable campaign implementation and measurement practices.

OUR TEAM

Strategists who build.
Builders who understand business.

We combine the expertise your challenge requires—from data platforms and marketing to BI, AI, and system development.

Noriko Shiroma, UDATA

Noriko Shiroma

Noriko Shiroma

Marketing Specialist

Marketing automation, web analytics, data analysis, and system delivery.

Marketing automationWeb analyticsData analysisSystem delivery
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Dominik Reim, UDATA

Dominik Reim

Dominik Reim

IT Consultant

Data platforms, ETL, Power BI, data modeling, and reporting automation.

Data platformsETLPower BIReport automation
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Ryuma Miyashita, UDATA

Ryuma Miyashita

Ryuma Miyashita

Engineer

Cloud data platforms, analytics infrastructure, AI services, and machine learning.

Analytics platformsCloudAI servicesMachine learning
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Yoji Matsumoto, UDATA

Yoji Matsumoto

Yoji Matsumoto

Engineer

Marketing data, analytics platforms, predictive modeling, and applied AI.

Marketing dataAnalytics platformsPredictive modelsApplied AI
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Takuto Hiraoka, UDATA

Takuto Hiraoka

Takuto Hiraoka

Engineer & System Architect

CDP architecture, system design, generative AI, and engineering leadership.

CDP architectureSystem designGenerative AIEngineering leadership
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Yusuke Tagaki, UDATA

Yusuke Tagaki

Yusuke Tagaki

Engineer

Power BI, Power Automate, kintone, and business process automation.

Power BIPower AutomatekintoneProcess automation
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COMPANY

Make data useful
for business.

Data becomes a strategic asset only when it helps teams understand customers, make decisions, and take action. UDATA brings together business perspective and hands-on technical delivery to support clients from problem framing through implementation and improvement.

Company
UDATA Inc.
President
Kota Taharaguchi
Founded
April 2023
Address
6F, Ichigo Higashi-Ikebukuro Building
1-34-5 Higashi-Ikebukuro, Toshima-ku
Tokyo 170-0013, Japan
Business
Data platform development
Marketing consulting
CRM and marketing automation implementation and operations
Data visualization and analytics enablement
Corporate no.
9013301050638
Services of interest (select all that apply)